Why All Matcha Isn’t Created Equal: The Secret Behind Sanrae’s Superior Ceremonial Grade Matcha

Hey Sanrae!

Not all matcha is created equal—and if you’ve ever had a bitter, dull, or chalky cup, you know exactly what we mean.

At SANRAE, we only source ceremonial grade matcha of the highest purity and flavour. Our matcha is grown in Shizuoka, a region that produces nearly 40% of all green tea in Japan—and is world-renowned for its exquisite tea leaves, pristine water, and rich volcanic soil from nearby Mt. Fuji.

It’s no accident that this is where our matcha story begins.

Grown at the Foot of Mt. Fuji: A Natural Superfood

Our matcha comes from family-run tea farms that sit in the shadow of Mt. Fuji. As a dormant volcano, Mt. Fuji hasn’t erupted since 1707—but its mineral-rich soil remains a powerful secret behind the nutrient density of Shizuoka’s tea.

The volcanic earth, combined with the cool climate and misty mornings, creates optimal growing conditions for green tea that’s smooth, vibrant, and packed with antioxidants like EGCG.

The water matters too: Shizuoka is fed by rivers flowing with clear, fresh mountain water—carrying mineral-rich sediments that keep the soil thriving and the tea nourished.

Grown with Care: Craftsmanship Matters

In addition to where it's grown, how it’s grown matters too.

SANRAE matcha is cultivated with care by generations of dedicated tea farmers who take great pride in their craft. Our leaves are shade-grown to increase chlorophyll content (hello, that vibrant green colour!), then hand-harvested and stone-ground into a fine, silky powder for your matcha moments.

No fillers. No bitterness. Just clean, calming energy in every scoop.

Why Ceremonial Grade?

We exclusively source ceremonial grade matcha, the highest grade available, made from the youngest tea leaves with the most vibrant flavour profile. This is the matcha traditionally used in Japanese tea ceremonies—meant to be sipped slowly and savoured.

Compared to culinary-grade matcha (which is better suited for baking or lattes), ceremonial matcha is sweeter, smoother, and richer in both taste and nutrients.

The SANRAE Difference

At SANRAE, we source from the same heritage farms season after season, ensuring consistent quality and traceability. When you sip our matcha, you’re experiencing the result of centuries of wisdom, volcanic minerals, pristine water, and meticulous care.

You’ll taste the difference—earthy but not bitter, smooth with no grainy residue, and vibrant green in colour. It’s the kind of cup you look forward to every morning.

✨ From the soil of Mt. Fuji to your matcha whisk—this is matcha the way it’s meant to be.

Try SANRAE’s ceremonial matcha and discover your new favourite daily ritual. Trust us—it’s love at first sip.